If you landed on this page you most likely did a Google search for “Orange County SEO”.
We have a special formula that we like to use to help rank your site for many different key phrases.
Online marketing is, at least in part, the process by which a website is programmed and dressed up so as to be as attractive as possible to search engines. The ultimate goal of any online marketing campaign is to see a website appear prominently in search engines and above its competitors website as well. Every online marketing campaign is handled differently at Next Evolution Online though all have several things in common. All marketing campaigns begin with a website and competitor analysis. From here our marketing specialists can begin addressing very specific needs of a website. These processes continue for the duration of a campaign in order to stay ahead of the curve.
The second part of an Orange County SEO campaign involves ensuring a website is and remains attractive, user friendly, and enticing. Sometimes this involves a website re-design, other times just small tweaks. The goal here being a higher turn over rate for our clients. Our team of marketing professionals continually reevaluates websites to ensure that they modern, efficient, and functional.
Remember that 92% of internet users utilize Google in order to find what it is they are looking for. Websites without SEO backing them up rank lower than those that have a marketing plan in place and even run the risk of not being ranked at all.
Increases Local Exposure: It’s a common misconception that a business need only to launch a website and voila, the patronage starts piling up. To be perfectly frank, if it really were that simple, there would be no SEO industry and no need to market a website online period. In reality, a business can launch their website without any SEO support behind it and it may or may not receive business from those searching for their products and/or services. In the vast majority of cases however, spending the money on a website while forgoing a marketing campaign is essentially throwing money out the window. Seldom do local persons searching for something online find neighborhood sites unless there is an inbound marketing strategy attached to them. Search Engine Optimization ensures that local online businesses/websites are not only found by people living within the cities they operate out of but that they dominate search engine results as well. Additionally SEO gets local businesses and their websites ranked in Google Maps/Local which is of great importance. Once a business begins appearing in Google Maps persons on the go and at home will find them very easily and well before their competition. This increased local exposure is invaluable to small and independent businesses as it bolsters their influx of customers and helps them establish a strong presence online.
Increases National And Global Exposure: Businesses that have secured and conquered their local online markets often see national and international markets as the next natural step in the evolution of their business. Gaining and maintaining a national audience however can be arduous for any business and Search Engine Optimization is the only way these entities can reach this lofty goal. Aiming for the “Big Dog” as it’s known in SEO circles takes a great deal more money and time than does marketing locally but the rewards for capturing the top spots in search engines nationally or world wide are truly special and naturally take businesses to that proverbial “next level.” Online marketing campaigns that focus on the bigger picture function much in the same manner as do their local brethren but on a much grander scale. In a nutshell this means, more content, more links, perhaps a re-designed website, more blogging…more of everything. Websites backed by quality national and international search engine optimization campaigns have the highest numbers in terms of rankings, traffic, and turnover.
New Customers, More Customers: In a best case scenario, websites not backed by SEO will be visited only by those whom know of their existence, meaning the people who own them. In a worst case and more typical scenario a business’ website won’t rank in search engines and no one will find it. A semi-successful SEO campaign ensures that at least a small but respectable number of people will find a business’ website and a successful one will expose a website to everyone searching for a specific product or service. By ranking on page one in the search engines, a website and it’s affiliated business have the potential to not only be seen by everyone but generally have a much higher turnover rate as well. A stagnant business that runs an online marketing campaign for 6 months for example will find that their website is attracting both a greater number of customers as well as new ones. This is virtually impossible to accomplish without a marketing firm working behind the scenes to drive a website up through search engine rankings.
SEO Builds Trust & Credibility: Websites without any type of marketing backing them up almost always rank poorly and may not even rank in a search engine at all. One of the most important aspects of business is the first impression and when a website ranks poorly it can give potential customers the impression that its products and services aren’t that good or that the business it represents isn’t to be taken seriously. By boosting a websites standing in search engines, SEO gives credence to a business and can instill confidence in both existing and potential customers.Search Engine Optimization ensures that local online businesses/websites are not only found by people living within the cities they operate out of but that they dominate search engine results as well. Additionally SEO gets local businesses and their websites ranked in Google Maps/Local which is of great importance. Once a business begins appearing in Google Maps persons on the go and at home will find them very easily and well before their competition. This increased local exposure is invaluable to small and independent businesses as it bolsters their influx of customers and helps them establish a strong presence online.
SEO is Affordable: Sure, it costs money. All the best things do, right? But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line. This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.
SEO is A Long Term Strategy: SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years. As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience. And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.